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About El
el is one of only a handful of genuinely original and important
record labels in the history of popular music. el was the brainchild of mike
alway, who envisaged a seamlessly artifactual indulgence/essay in façade;
imagine an ambitious cultural montage drawing on references unheard of within
the traditional scope of pop including food, travel, costume, leisure and sensuality.
like the visual fantasies of the avengers and patrick mcgoohan's prisoner and
using the recording studio as a time machine, el would simultaneously charm,
educate, confuse and amuse. alway guessed from the outset that the ambition of
the approach might fly over the public's head and his estimation proved to be
absolutely accurate. but the story of el is one of success. the albums contained
within have changed the lives of those touched by them and transcended popular
music to affect design and fashion and the cultural attitudes of a generation.
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